SPECIFICS OF THE MODERN CROSS-CULTURAL SITUATION IN THE SOCIAL, CULTURAL AND BUSINESS SPHERES OF SOCIETY
DOI:
https://doi.org/10.17605/OSF.IO/SQRB6Keywords:
universal cultures, cross-cultural communication, behavioral qualitiesAbstract
This article investigates peculiarities of cross-cultural communication in a certain context, common causes of poor intercultural communication. Along with cultural peculiarities of perception and the presence of stereotypes, ethnocentrism is one of the most common causes contributing to misunderstanding between the cultures.







