THE IMPORTANCE OF INFORMATION TECHNOLOGY IN THE FIELD OF MARKETING

Authors

  • Radjabova Sarvinoz Teacher at the Private School “Mutaallim”
  • Ruziyev Asadbek Student of Karsu

DOI:

https://doi.org/10.17605/OSF.IO/MC4RZ

Keywords:

IT,, Marketing,, Information

Abstract

Information technology (IT) and its use in marketing is radically altering how companies practice marketing. The widespread availability of information and heighten communication abilities are changing the relationships between marketing and other functions and between marketing and suppliers and customers. Marketing in the 90s operates in a totally altered landscape demanding a radical rethink and redirection for marketing.

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Published

2022-07-20

How to Cite

Radjabova Sarvinoz, & Ruziyev Asadbek. (2022). THE IMPORTANCE OF INFORMATION TECHNOLOGY IN THE FIELD OF MARKETING. Web of Scientist: International Scientific Research Journal, 3(7), 452–457. https://doi.org/10.17605/OSF.IO/MC4RZ

Issue

Vol. 3 No. 7 (2022): wos

Section

Articles