TYPES OF MARKETING AND ITS CONTENT
DOI:
https://doi.org/10.17605/OSF.IO/F5PA3Keywords:
Marketing, strategy, market segment, 4P, 5P, analysis, method.Abstract
Nowadays, the economy is developing day by day. People's life activities are based on the consumption of goods and services. Their creation, production and distribution and consumption ensure the dynamic development of meeting people's needs. In the state economy, the services sector and the goods production sector are organically complementary industries. The difficulties that arise in front of enterprises and organizations due to the transition to market relations are largely due to the lack of familiarity of the company's managers with the laws of the market and the methods of studying it.