“WHAT IS THE TARGET AUDIENCE?” AND WORKING WITH AUDIENCE

Abstract

Each industry wants to have a wider audience, sell faster or have more service providers. For this, it is important to work with the audience. Finding target audience among a lot of audiences is too difficult. But it is necessary. Exactly, PR managers have to find and work with them. If businessmen, businessladies and managers do not know about them, they will lose their money and time.
Once you start working with your audience, it is important to identify your target audience. After all, working with everyone is not effective. For this reason, it is advisable to allocate their target audience and work out special plans for them.
Working with the target audience helps to identify the good, to neutralize the neutral, and to work with the opinions of negative people. There are unique ways to differentiate your target audience, work with them and increase the number of your supporters. In this scientific article we will talk about “What is the target audience?”, “What are the criteria for its selection?” and “Techniques for working with them”.