THE ROLE OF PR TECHNOLOGIES IN ENSURING THE SUSTAINABLE DEVELOPMENT OF SOCIETY
DOI:
https://doi.org/10.17605/OSF.IO/MWC3ZKeywords:
public opinion, essence, phenomenon, process, opinion, technology, management, influence, activity, communication, information, PR activities, PR technologies, information globalization, information and communication technologies.Abstract
The article is devoted to the study of the concept and essence of PR technologies. The term Public Relations is defined, the signs and criteria for PR technologies. It is noted that the practical application of PR technologies in Uzbekistan differs significantly from the Western system. The purpose of PR activities is to improve and strengthen on the basis of truth and credibility information of trust relationships between the subject and the object of PR. For To this end, specialists working with youth organizations need to organize and run PR campaigns. The main task of PR technologies is to influence the minds and actions of young people.
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Published
2023-02-26
How to Cite
Isropilov M. B. (2023). THE ROLE OF PR TECHNOLOGIES IN ENSURING THE SUSTAINABLE DEVELOPMENT OF SOCIETY. Web of Scientist: International Scientific Research Journal, 4(2), 729–735. https://doi.org/10.17605/OSF.IO/MWC3Z
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