STUDY OF THE CHARACTERISTICS OF ATTRACTING INVESTMENTS TO SMALL BUSINESS ENTERPRISES OPERATING AT A LOSS
DOI:
https://doi.org/10.17605/OSF.IO/UF9BRKeywords:
Small business enterprises, Investors, Revenue, Profitability, Growth, Market potential, Financial plan, Scalability, Management team, Unique value proposition, Returns, Potential investment, Market disruption, Successful businesses, High demand, Plan for profitability, Potential for high returns, Market analysis, EntrepreneurshipAbstract
This study aims to identify the characteristics that make small business enterprises operating at a loss more attractive to investors. Through an extensive literature review and study the activity of investors, the study found that small business enterprises with strong management, a unique value proposition, scalability, good market potential, and a clear financial plan are more attractive to investors. The results of this study can help small business enterprises improve their chances of attracting investment and turning their businesses around.