MARKETING BORROWED TERMS INTO ENGLISH

Abstract

Since marketing is a recently developed social science, it is hard to find English terms for some of its concepts. Consequently, marketing borrows terms from other fields at an accelerating rate in order to describe its progressive development. The result is that many terms are not standard English terms. Marketing language cannot be considered as academic language alone; it is also plain language. The symbols of yesterday's philosophy become the language of today’s common sense. Thus, the terms alien to our common sense may lead to misunderstanding of our philosophy connected with current marketing.