REVITALIZING SILK ROAD TOURISM: ECONOMIC IMPLICATIONS FOR UZBEKISTAN'S SAMARKAND REGION

Abstract

This article investigates the economic implications of revitalizing Silk Road tourism in Uzbekistan's Samarkand region. As a historically significant hub along the ancient Silk Road trade route, Samarkand holds immense potential for tourism development and economic growth. Through an analysis of tourism trends, policy frameworks, and case studies, this study explores the opportunities and challenges associated with leveraging Samarkand's cultural heritage to attract tourists and stimulate local economies. By examining strategies for infrastructure development, destination marketing, and community engagement, this article offers insights into the role of Silk Road tourism in driving economic revitalization and sustainable development in the Samarkand region.