ENTERPRISE COMPETITIVENESS MANAGEMENT

Abstract

Enterprise Competitiveness Management (ECM) is crucial for organizations aiming to maintain and enhance their market position. This paper explores key components of ECM, including strategic management, innovation, operational efficiency, human capital management, market intelligence, customer focus, and adaptability to external factors. It emphasizes the importance of a holistic approach integrating these elements to achieve sustainable competitive advantage. The paper also discusses the impact of globalization and sustainability on competitiveness. By continuously assessing and improving their practices, businesses can thrive in a dynamic environment and achieve long-term growth.