THE TECHNIQUE OF COLOR TONE SELECTION IN DESIGN

Abstract

Currently, the topic of human habitation, especially in urban space - the material and communication environment, is saturated beyond measure. In an effort to draw attention to products, advertising, packaging, etc.For example, designers literally "shout" at the image, layout, color: "Look here."". A person's ability to adapt is also almost endless, and eventually the brightest solution becomes boring. Therefore, in conditions of an abundance of visual information, modern designers not only "colorize" objects and text, but also make the most accurate use of color rendering capabilities, which means the ability to quickly and correctly select a specific color combination or shade of color.