FROM CRISIS TO OPPORTUNITY: HOW COVID-19 PERMANENTLY CHANGED CONSUMER BEHAVIOR IN RETAIL SECTOR

Abstract

The Covid-19 pandemic starting at December in 2019 was a big unexpected turn which caused enormous economic sequences worldwide. This virus effected every society and there is no country left unaffected. How businesses process and consumers purchasing behavior changed dramatically including their financial investments expenditures and wellbeing. After quarantine and restrictions everything was different from past, there were most of the businesses operating in-store and rocketing in their profit was now failing. But the Covid-19 affected everything afterwards businesses that could go along with their consumer changing habits see the positive outcomes. Especially in retail sectors when citizens are restricted from going outside retail companies changed their selling patters to online shopping. The article is aimed to understand the future changes, in what terms these changes continue in a real life and how all these events helped retailers to have opportunities in long term periods. Furthermore, it explores how during and after the pandemic customers` need and wants changed and how these aspects can be used by retailers to get more opportunities whle using e-commerce.