THE APPLICATION OF THE KAIZEN CONCEPT IN SMALL BUSINESS AND ENTREPRENEURSHIP

Abstract

This research article explores the application of the concept of "Kaizen" to small business and entrepreneurship. The article analyzes Kaizen's core principles and how it applies to efficiency, quality, and cost reduction in small businesses. "Kaizen" helps small businesses grow through principles such as continuous improvement, efficient use of resources, active employee participation, and a systematic approach. The study looks at the benefits that using Kaizen brings to small businesses, as well as how it can be integrated to improve the overall efficiency of the business. The article also provides examples of practical approaches and strategies for tailoring Kaizen for small businesses.