ACHIEVING EFFICIENCY BY INCREASING PRODUCT COMPETITIVENESS IN ENTERPRISES

Abstract

This article analyzes the role and significance of product competitiveness in improving the efficiency of enterprise activities. The factors shaping competitiveness, including product quality, pricing policy, innovation, cost reduction in production, and adaptation to market demand, are examined. In addition, the ways to strengthen the economic stability of enterprises and their market position through enhancing product competitiveness are highlighted. The research findings are of practical importance for making effective management decisions in enterprises.