FUNCTIONS AND CHARACTERISTICS OF COLLOQUIAL SPEECH IN THE DIGITALIZATION OF THE ECONOMY

Abstract

This article examines the impact of digitalization processes on the system of economic education. It analyzes the changes within the educational environment driven by the advancement of digital technologies, as well as the new requirements for training specialists in the field of economics. Particular attention is devoted to the integration of information technologies into the educational process, the development of students' digital competencies, and the modernization of educational programs. The advantages and challenges of digitalizing higher education in the contemporary context are also discussed.