THE NECESSASITY OF INTERNATIONAL MARKETING RESEARCH FOR EFFECTIVE GROWTH OF EXPORT-ORIENTED GOODS IN UZBEKISTAN

Abstract

International marketing is part of the target strategy of the company and is an independent area of the company when it enters the international market. International marketing is an interconnected set of activities of the company for the implementation of foreign economic activity in the world market. In the context of the transition to a market economy, one of the factors for the effective functioning of economic entities is access to international markets. Foreign economic relations are becoming an increasingly visible component of the economic activities of Uzbek enterprises and organizations. The international economic activity of business entities creates conditions for their effective functioning in a modern market economy and forms an objective basis for the integration of Uzbekistan into the world economic system.