MARKETING RESEARCH METHODS FOR MANUFACTURING ENTERPRISES
DOI:
https://doi.org/10.17605/OSF.IO/RXTUYKeywords:
Method, research, observationAbstract
This article discusses observation in marketing research. Research is a method of collecting primary marketing information about the object under study by observing selected groups of people, actions and situations. At the same time, the researcher directly perceives and registers all factors related to the studied object and significant from the point of view of the research objectives.