THE CONCEPT OF A CORRECT MARKETING POLICY IN TRADE AND SERVICE ENTERPRISES

Authors

  • Musayeva Shoira Azimovna Professor of Samarkand Institute of Economic and Service, Samarkand, Uzbekistan
  • Usmonova Dilfuza Ilkhomovna Assistant professor of Samarkand Institute of Economic and Service, Samarkand, Uzbekistan
  • Usmanov Farzod Shokhrukhovich Student, Samarkand Institute of Economic and Services

DOI:

https://doi.org/10.17605/OSF.IO/DP9RG

Keywords:

Enterprise, sales, service

Abstract

This article discusses important factors such as products, sales, prices and services, which are an important part of an enterprise's development policy. This structure of the marketing policy takes into account the basic rules at the stages of selection, creation, pricing of new types of goods and services and, ultimately, the sale of goods and services.

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Published

2022-02-11

Issue

Vol. 3 No. 02 (2022): wos

Section

Articles