EXPRESSION OF EXPRESSION IN ADVERTISING TEXTS (COMPARED TO UZBEK AND GERMAN)

Authors

  • Yigitaliyeva Zilola Muratovna F.F.F.D (PhD)
  • Iminova Gulshoda Alisher kizi Ferghana State University, Direction: German, Master, 2-Year

DOI:

https://doi.org/10.17605/OSF.IO/67C4P

Keywords:

advertising , advertising discourse , advertising language , advertising appeal.

Abstract

The article deals with the features of the semantic-syntactic organization of advertising messages presented in modern German and Uzbek media. The author analyzes lexical means, their morphological characteristics, types of used syntactic constructions .

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Published

2022-10-17

Issue

Vol. 3 No. 10 (2022): wos

Section

Articles