THE POTENTIAL OF INNOVATION AND MODERN TECHNOLOGY IN THE TOURISM SECTOR

Abstract

This paper delves into the impact of implementing innovative and modern technologies in the tourism sector. It particularly explores how technologies like Virtual Reality (VR), Artificial Intelligence (AI), and the Internet of Things (IoT) are revolutionizing the tourism industry, examining their economic and social implications. Furthermore, it discusses the effects of these technologies on the development of regional tourism and sustainable tourism, providing concrete proposals for future applications.