ANALYSIS OF SIMILAR FABRICS OF MODERN WOMEN'S OUTERWEAR AND CREATION OF A NEW DESIGN PROJECT

Abstract

The study chose to create a design project by improving the characteristics of modern women's outerwear. Starting with marketing research, my research has explored local brands, brands from the domestic market, neighboring countries, and the world's top brands. The study was followed by a model analysis across all brands. As a result of the analysis, it was decided to choose the direction in which the outerwear for women is worn on both sides.