THE RELATIONSHIP BETWEEN PRODUCTION AND SALES IN THE CONTEXT OF MODERNIZATION

Abstract

This article analyzes the relationship between product manufacturing and sales in the context of modernization. The impact of economic and technological changes on production efficiency and sales strategies is examined. Additionally, mechanisms for effectively delivering products to the market through modern marketing methods, digital technologies, and logistics tools are highlighted. The article emphasizes the importance of strategic and innovative approaches to ensure effective collaboration between production and sales processes. Research results indicate that the integration of production and sales during modernization is a key factor in increasing a company's competitiveness.