A COMPREHENSIVE ANALYSIS OF THE FACTORS INFLUENCING ECONOMIC EFFICIENCY IN THE ACTIVITIES OF THE NATIONAL TELEVISION AND RADIO COMPANY OF UZBEKISTAN

Abstract

This article analyzes the key factors influencing the economic efficiency of the National Television and Radio Company of Uzbekistan in the context of digital transformation and strategic media management. The study applies an integrated approach combining financial, market, managerial, innovation and resource productivity indicators. The findings show that traditional financial measures alone are insufficient for assessing national media organizations, as their efficiency also depends on audience reach, content value, digital development and strategic management quality.