USE OF FOREIGN EXPERIENCE IN FORMING ADVERTISING ACTIVITIES IN SOCIETY

Abstract

This article examines the role of foreign experience in the formation and development of advertising activities in society. The study analyzes the organization of the advertising industry in developed countries, its economic and social significance, and the application of modern marketing technologies. Particular attention is given to innovative approaches, digital platforms, and creative strategies used in advertising practices worldwide. The research emphasizes the importance of adapting international advertising experience to national conditions in order to enhance the effectiveness of advertising activities and improve communication between producers and consumers.